My design philosophy is consistent, whether serving large or small businesses: Make it beautiful. Make it usable. Make it work.
I help companies figure out who they should be communicating with, how best to reach them, and using which technologies. I can see a project straight through—from research, strategy, information architecture, user experience and visual design—or focus on any one of those areas, as need be.
I build bridges between creative, technology and business stakeholders, establishing and cultivating critical partnerships. While assessing goals and limitations, I select and implement best practice solutions, documenting processes and enabling non-technical professionals with tools they need.
Each project presents a puzzle with unique challenges to solve, whether a website, application or intranet. My job is to tease out a story, ask the right questions and give a solution dimension, helping communicate to a desired audience in a friendly, accessible, easily comprehended way.
I favor teaming with developers to rapidly iterate through wireframes, workflows and use cases, collaborating to bring together mutual expertise and perspectives in a unified solution.
If this approach appeals to you and you have a project you’d like to discuss, please contact me.
- AIGA, the professional association for designInformation architecture, navigation, taxonomy Strategy AIGA, the professional association for design, had recently launched a… Read more: AIGA, the professional association for design
- AIGA, the professional association for designMake accessible rich media the norm, adding tools to AIGA.org and related sites: closed caption-enabled… Read more: AIGA, the professional association for design
- Fixing forms. It’s the right thing to do.Much of the internet drives me to distraction because forms are poorly designed, if they… Read more: Fixing forms. It’s the right thing to do.
- Newsweek/The Daily Beast had a boat-load of content they wanted massaged into a best of experience.Here’s what I gave them: a sharp-looking, easy-to-navigate, content-rich page, incorporating loads of lists, with… Read more: Newsweek/The Daily Beast had a boat-load of content they wanted massaged into a best of experience.
- Newsweek/The Daily Beast’s media kit needed a better attitude.As an organization, Newsweek/The Daily Beast was far edgier and livelier than the image its media… Read more: Newsweek/The Daily Beast’s media kit needed a better attitude.
- Serving Small Businesses, Artists and MusiciansSize really doesn’t matter. As a strategic partner, I support small businesses in the wellness… Read more: Serving Small Businesses, Artists and Musicians
- Worldstudio AIGA ScholarshipsProject brief Application task flow and form design. Strategy As a collaborative annual venture, the… Read more: Worldstudio AIGA Scholarships