Newsweek/The Daily Beast’s media kit needed a better attitude.

As an organization, Newsweek/The Daily Beast was far edgier and livelier than the image its media kit conveyed. It was time for an attitude-adjustment, matching the tone and visual style of the web products.

In addition to visual design, I simplified the architecture, removing duplicate pages and consolidating related information, using intra-page tab and lightbox navigation.

Homepage of the Newsweek/Daily Beast media kit.