As an organization, Newsweek/The Daily Beast was far edgier and livelier than the image its media kit conveyed. It was time for an attitude-adjustment, matching the tone and visual style of the web products.
In addition to visual design, I simplified the architecture, removing duplicate pages and consolidating related information, using intra-page tab and lightbox navigation.
![](https://i0.wp.com/lydiamann.com/wp-content/uploads/2018/10/beast-media-kit.png?resize=600%2C2012&ssl=1)